“How do I get started?” people ask when they decide to try Facebook, Twitter, or LinkedIn for business. Follow the same steps you would take when planning a long distance business trip.
- Plan. Before you take a business trip, you decide why you’re taking it and what you hope to accomplish. “Go somewhere and business will come” is not a sound strategy.
- Train. Before you drive a car on a business trip, you learn to drive the car. Riding in a car does not translate into instant driving skills. You learn the rules of the road, safety tips, and more. Driving lessons take time. Give yourself time to learn to use social media.
- Organize. Decide who will go. Who do you send on business trips, and how do they best represent your unique brand? What will you do when you get there?
- Budget. What tools will you buy, and which freebies will you leverage? Continue reading